Martin Seipel is a director and creative born in Buenos Aires and based in Miami. As longtime creative director for Rauw Alejandro, including the Saturno and Cosa Nuestra eras, he has shaped one of the most visually distinctive artists in Latin music.

His work lives where music, sport, brand and culture meet, with campaigns for ESPN Deportes, Red Bull, Crocs, Honda, Buchanan's and Disney. He is fluent in phone-shot capture that still feels cinematic, having shot Rauw's "Besito en la Frente" entirely on a phone as a visual poem to Puerto Rico. That is the texture this brief asks for: footage that feels found, not produced.