Edy Recendez is a commercial director who works where creativity meets practicality, originally from Mexico and now based in East Tennessee. From tortilla maker to filmmaker, as he puts it, he's been creating for as long as he can remember.

He comes at the work social first. His TikTok Go series puts real creators at the center and understands the rhythm, intimacy and visual language of content people choose to watch on their phones. His partners include TikTok, Bush's Beans, Regal, IndyCar, Subway, Gucci, Venmo, Arby's, House of Atlas and General Shale.