Alex O'Brien is a bilingual Mexican-American director and cinematographer, Mexico City born and SVA trained, who often shoots his own work for a look that's cinematic but agile. That is how lo-fi documentary actually gets made: a small footprint and a director behind the lens.

He moves easily across commercial, fashion, documentary and vertical scripted, and his recent vertical series have reached tens of millions of viewers. His range runs from Disney and L'Oreal Paris to Microsoft, DoorDash and Walmart, with a Gold American Advertising Award and international directing honors for his San Antonio film Corazon City. He directs and shoots in both English and Spanish, working nationally and across Latin America.